latest printing news

Keep up with all the news and views in the printing industry. We regularly post updates about all the latest developments to affect our printing company.

We also publish handy tips and guides on how you can create your very own, powerful and influential designs that will help to position you as a leader in your industry.

Kuhnel makes its mark for historic Vulcan aircraft’s cause

July 12, 2018

It’s not every day you get a chance to work on an icon of British aviation engineering, which is why the graphics team at Kuhnel were delighted to be asked to adorn the much loved and celebrated Vulcan XH558 with a plaque to commemorate the 10th anniversary of this historic aircraft’s return to flight. Featuring […]

Kuhnel has had a makeover!

October 23, 2017

Welcome to our brand new site. We’ve recently made some changes to our online home to make it easier for our customers to find out more about our company. Kuhnel has more than four decades of experience in delivering high quality visuals and now we have revamped our website to reflect our continual investment in the services we provide.

Recommended reading: Mental models and innovation champions
July 17, 2019
Super Thinking By Gabriel Weinberg and Lauren McCann Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best of those help us make intelligent investments, develop ground-breaking technologies and even travel to outer... Read more »
Marketers’ job prospects on the rise as brands hire to support growth
July 17, 2019
Marketers are feeling marginally more optimistic about employment prospects at their companies over the coming months, in spite of heightened ambiguity around the future of the UK and ongoing financial pressures. According to the IPA Bellwether, the net balance of firms planning to hire extra staff rose to 5.1% in the... Read more »
Highly social, gender diverse and age agnostic: Why brands must change their view of gamers
July 17, 2019
The AR game Pokémon Go from Niantic Labs.Forget the stereotype of teenage boys sat in their bedrooms hooked to their consoles; gaming is mainstream, mobile and accounts for more than half of the UK’s entire entertainment market. More lucrative than video and music combined, the games industry in the UK is... Read more »
The brand benefits of breaking into gaming
July 17, 2019
Fortnite, Candy Crush and Pokémon Go are not just games, they’re brands. The level of fame is such that fashion house Moschino created a Candy Crush capsule collection, while Premier League footballers frequently borrow dance moves from Fortnite to celebrate their goals. The pay off is that collaborating with a gaming... Read more »
Marketers up traditional media budgets amid increased competition
July 16, 2019
Marketers are increasing their budgets for ‘main media advertising’, even as overall marketing budget growth stalls, as companies look to build brand recognition and expand customer bases despite political and economic uncertainty. Following a surprise return to growth in the opening quarter of the year, the IPA Bellwether report for the... Read more »
Digital TV must overcome its contradictions if it wants to attract more ad dollars
July 16, 2019
If you talk to a young person about linear TV, they may snigger at the idea of checking listings in a print newspaper, writing out a schedule or remembering to tune in at exactly the right time. They might think it baffling that revellers used to get home from the... Read more »
‘It’s much easier when you win’: How NatWest rode the rollercoaster of England’s Cricket World Cup triumph
July 16, 2019
One of the benefits of being CMO of the principle sponsor of the England and Wales Cricket Board (ECB) is that when the team reaches the final of the World Cup you get to be at Lord’s watching on. “It was a complete rollercoaster ride that went down to the absolute... Read more »
Vauxhall boss admits brand positioning was ‘unsustainable’ as he drives turnaround strategy
July 16, 2019
When Stephen Norman took over the top job at Vauxhall, he was well aware he had a Herculean task before him as the car brand battled declining sales and a loss of identity. The brand had positioned itself solely on price but this was “unsustainable” and parent company Groupe PSA –... Read more »
Marketoonist on logo size
July 16, 2019
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on logo size appeared first on Marketing Week.... Read more »
How one company has built its brand reputation on a single product
July 16, 2019
Going from a single sewing machine in California in 1974 to being stocked in hundreds of retailers across the globe, founder-led rucksack specialist Osprey is carving its own niche in the outdoor sector having built its reputation on a single product. Osprey’s new marketing director, Gary Burnand, says specialising in backpacks... Read more »

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Our primary focus is print quality and customer service, achieving tight deadlines and improving cost efficiency. 45 years of retail experience have taught us that timing is crucial – if it’s physically possible, we will deliver on time and on budget!

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Kuhnel makes its mark for historic Vulcan aircraft’s cause

Kuhnel has had a makeover!

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