It’s not every day you get a chance to work on an icon of British aviation engineering, which is why the graphics team at Kuhnel were delighted to be asked to adorn the much loved and celebrated Vulcan XH558 with a plaque to commemorate the 10th anniversary of this historic aircraft’s return to flight. Featuring […]
Welcome to our brand new site. We’ve recently made some changes to our online home to make it easier for our customers to find out more about our company. Kuhnel has more than four decades of experience in delivering high quality visuals and now we have revamped our website to reflect our continual investment in the services we provide.
Martech might not always live up to expectations, but marketers only have themselves to blame for not better understanding want they want from the tech in the first place.
That’s the opinion of Santander CMO Keith Moor, who insists marketers need to think like chief technology officers if they are going... Read more »
“If I were the boss of Tesco, I’d be sacked because I’m loading up millions of pounds of cost into our business.”
These were the words of Iceland’s managing director Richard Walker’s when asked about removing palm oil from its own-brand products and the fall-out from its Christmas ad ‘Rang-tan’, a... Read more »
Tesco voices brand safety frustrations
It’s been just over two years since The Times revealed brands were having their ads appear next to inappropriate content on YouTube, kickstarting a debate around brand safety that has dominated conference agendas ever since.
While conversations felt much quieter in 2018, with YouTube even claiming the... Read more »
Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should work with under caution when planning your next big-budget campaign.
Celebs can reap success and insurmountable carnage in equal measure depending on their mood, public perception, behaviour or which way the zeitgeist is flowing but in... Read more »
The way insight is positioned within organisations needs to be reinvented to keep up with the rapidly changing consumer landscape, which PepsiCo is looking to achieve by being faster, stronger and better, according to Tim Warner, vice-president of insights and analytics for Europe and Sub-Saharan Africa and global digitisation.
“Insight –... Read more »
Content is more important than ever for brands and agencies, in order to take advantage of the unparallelled opportunities to reach consumers across a wide variety of channels. But with that opportunity comes the need to produce content quickly and at scale – and thus an accompanying danger of getting... Read more »
“If I’d listened to my customers, I’d have given them a faster horse.” These are the words of Henry Ford, the founder of Ford Motors, and it’s a motto Boots marketing director Helen Normoyle stands by.
“As much as I’m a passionate advocate for looking at customer data and insights, you can’t rely... Read more »
Starbucks’ mission ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’ contradicts its inability to align its tax responsibilities accordingly.I was at a conference in Stockholm this week. One of the attendees asked me over coffee about Verizon’s new brand purpose... Read more »
Online businesses such as Amazon and Google are increasingly investing their ad pounds into television, helping the sector to “hold firm” despite wider economic challenges.
Last year, Amazon spent 21% more on TV advertising than in 2017. The £60m investment makes the online retail giant TV’s third-biggest spender behind Procter &... Read more »
Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever’s recently departed CEO Paul Polman, who is calling for brands and leaders to work harder and faster to solve issues around diversity, especially disability.
Polman, who was at the helm of the world’s second-largest advertiser... Read more »
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