It’s not every day you get a chance to work on an icon of British aviation engineering, which is why the graphics team at Kuhnel were delighted to be asked to adorn the much loved and celebrated Vulcan XH558 with a plaque to commemorate the 10th anniversary of this historic aircraft’s return to flight. Featuring […]
Welcome to our brand new site. We’ve recently made some changes to our online home to make it easier for our customers to find out more about our company. Kuhnel has more than four decades of experience in delivering high quality visuals and now we have revamped our website to reflect our continual investment in the services we provide.
1. Marketing budgets plateau after six years of growth
There were no changes in marketing budgets in the fourth quarter, with 16.4% of marketers reporting they plan to increase spend and 16.4% saying they plan to cut it, leading to a net balance of 0% and marking the end of six... Read more »
In the B2B world, as in B2C, Mercedes-Benz evokes associations of quality but also of the accompanying price tag. That had become a problem for Mercedes-Benz Vans, which had been subject to all the effects that come from decades of consumer communications positioning the marque as a high-end brand.
While the vans’... Read more »
Sheryl Sandberg has a point. In her book ‘Lean In’, Facebook’s current COO asks women, “What would you do if you weren’t afraid?”
Sandberg is a public role model. Her book has empowered millions of women to step up. To seek and speak the truth. To claim their seat at the... Read more »
I read with great interest Thomas Barta’s piece on leadership, ‘What’s the point of the CMO?’.
I speak as the chief executive of the country’s largest public engagement campaign, Smart Energy GB. And in that capacity I also speak as someone who works with an excellent CMO, about whom there is... Read more »
Virgin Active is aiming to “cut through the crap” in the fitness industry by offering a more realistic and human approach to working out as it looks reposition itself as a gym for everyone to attract a wider audience.
Speaking to Marketing Week, Virgin Active’s marketing director Katrina Southey says its... Read more »
Mike Ashley in talks to buy HMV
Sports Direct tycoon Mike Ashley has placed a bid to buy struggling music chain HMV after it went into administration for the second time just before Christmas.
It is understood that Ashley, who in the last six months has bought House of Fraser and Evans... Read more »
Joules is growing with a clear focus on its core customer.Amid the squeezed margins, closing stores and boardroom upsets, a select group of companies are bucking the trend by growing sales during the worst Christmas for retail in a decade.
Rather than the department stores or high street stalwarts, sales and... Read more »
Are you someone who prefers making handwritten notes to smartphone memos? Someone who believes the best way to read something with due consideration is to have it printed out so you can make notes in the margins? Someone who needs to make mark-ups on proofs on a regular basis?
If so,... Read more »
Gillette has seen consumer perceptions, including the key sales metric consideration, tumble in the UK in the wake of its ‘#metoo’ ad, despite the film not actually being aimed at the UK market.
The ad, which launched earlier this week, plays on Gillette’s famous slogan ‘The best a man can get’,... Read more »
Gillette ‘#metoo’ ad sparks applause and criticism
Gillette’s brand bosses must have known they had something controversial on their hands when they decided to weigh in on the #metoo debate with a short film calling out ‘toxic’ male behaviour and demanding change. They might not have expected it to drum up... Read more »
Our primary focus is print quality and customer service, achieving tight deadlines and improving cost efficiency. 45 years of retail experience have taught us that timing is crucial – if it’s physically possible, we will deliver on time and on budget!