latest printing news

Keep up with all the news and views in the printing industry. We regularly post updates about all the latest developments to affect our printing company.

We also publish handy tips and guides on how you can create your very own, powerful and influential designs that will help to position you as a leader in your industry.

Kuhnel makes its mark for historic Vulcan aircraft’s cause

July 12, 2018

It’s not every day you get a chance to work on an icon of British aviation engineering, which is why the graphics team at Kuhnel were delighted to be asked to adorn the much loved and celebrated Vulcan XH558 with a plaque to commemorate the 10th anniversary of this historic aircraft’s return to flight. Featuring […]

Kuhnel has had a makeover!

October 23, 2017

Welcome to our brand new site. We’ve recently made some changes to our online home to make it easier for our customers to find out more about our company. Kuhnel has more than four decades of experience in delivering high quality visuals and now we have revamped our website to reflect our continual investment in the services we provide.

Santander CMO: Martech is oversold, but it’s marketers’ fault
March 22, 2019
Martech might not always live up to expectations, but marketers only have themselves to blame for not better understanding want they want from the tech in the first place. That’s the opinion of Santander CMO Keith Moor, who insists marketers need to think like chief technology officers if they are going... Read more »
‘If I was Tesco’s boss I’d be sacked’: Iceland’s MD on the cost of sustainability
March 22, 2019
“If I were the boss of Tesco, I’d be sacked because I’m loading up millions of pounds of cost into our business.” These were the words of Iceland’s managing director Richard Walker’s when asked about removing palm oil from its own-brand products and the fall-out from its Christmas ad ‘Rang-tan’, a... Read more »
Tesco, Audi, Monzo: 5 things that mattered this week and why
March 22, 2019
Tesco voices brand safety frustrations It’s been just over two years since The Times revealed brands were having their ads appear next to inappropriate content on YouTube, kickstarting a debate around brand safety that has dominated conference agendas ever since. While conversations felt much quieter in 2018, with YouTube even claiming the... Read more »
Harry Lang: The pros and cons of hitching your brand to a celebrity influencer
March 22, 2019
Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should work with under caution when planning your next big-budget campaign. Celebs can reap success and insurmountable carnage in equal measure depending on their mood, public perception, behaviour or which way the zeitgeist is flowing but in... Read more »
Faster, stronger, better: How PepsiCo is reinventing insight
March 21, 2019
The way insight is positioned within organisations needs to be reinvented to keep up with the rapidly changing consumer landscape, which PepsiCo is looking to achieve by being faster, stronger and better, according to Tim Warner, vice-president of insights and analytics for Europe and Sub-Saharan Africa and global digitisation. “Insight –... Read more »
Why responsiveness is key to brands’ content strategies
March 21, 2019
Content is more important than ever for brands and agencies, in order to take advantage of the unparallelled opportunities to reach consumers across a wide variety of channels. But with that opportunity comes the need to produce content quickly and at scale – and thus an accompanying danger of getting... Read more »
Boots’ top marketer on marrying insights with instinct: ‘You can’t rely on people to tell you what they want’
March 21, 2019
“If I’d listened to my customers, I’d have given them a faster horse.” These are the words of Henry Ford, the founder of Ford Motors, and it’s a motto Boots marketing director Helen Normoyle stands by. “As much as I’m a passionate advocate for looking at customer data and insights, you can’t rely... Read more »
Mark Ritson: A true brand purpose doesn’t boost profit, it sacrifices it
March 21, 2019
Starbucks’ mission ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’ contradicts its inability to align its tax responsibilities accordingly.I was at a conference in Stockholm this week. One of the attendees asked me over coffee about Verizon’s new brand purpose... Read more »
Amazon doubles down on TV advertising
March 21, 2019
Online businesses such as Amazon and Google are increasingly investing their ad pounds into television, helping the sector to “hold firm” despite wider economic challenges. Last year, Amazon spent 21% more on TV advertising than in 2017. The £60m investment makes the online retail giant TV’s third-biggest spender behind Procter &... Read more »
Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising
March 20, 2019
Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever’s recently departed CEO Paul Polman, who is calling for brands and leaders to work harder and faster to solve issues around diversity, especially disability. Polman, who was at the helm of the world’s second-largest advertiser... Read more »

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Kuhnel makes its mark for historic Vulcan aircraft’s cause

Kuhnel has had a makeover!

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