It’s not every day you get a chance to work on an icon of British aviation engineering, which is why the graphics team at Kuhnel were delighted to be asked to adorn the much loved and celebrated Vulcan XH558 with a plaque to commemorate the 10th anniversary of this historic aircraft’s return to flight. Featuring […]
Welcome to our brand new site. We’ve recently made some changes to our online home to make it easier for our customers to find out more about our company. Kuhnel has more than four decades of experience in delivering high quality visuals and now we have revamped our website to reflect our continual investment in the services we provide.
Lego returns to advertising to ‘fire up’ creativity
It’s been 30 years since Lego launched its last global brand campaign. This week it broke that hiatus with a fun and energetic piece of creative looking to get those creative juices flowing.
Proof that Lego knows its audience spans the generations, ‘Rebuild the... Read more »
In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing’s reputation in organisations.
We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.
The team... Read more »
It might come second to football in Britain, but there’s no denying rugby is gaining momentum around the world. So much so, its global fan base has grown by 24% since 2013 to 780 million fans.
This explosion has been helped along by the introduction of Rugby Sevens to the Olympics... Read more »
E.ON is using its marketing to tackle climate change and differentiate in the energy sector, with the brand suggesting that in order to survive it must “have an opinion”.
Speaking to Marketing Week, Scott Somerville, E.ON’s head of advertising, PR and campaigns, says: “In this world, everyone has an opinion and everyone... Read more »
Next doesn’t believe that its decision to spend a growing proportion of its marketing spend in digital channels has impacted brand awareness in the UK, nor does it believe brand advertising will help to grow the business overseas.
“Brand awareness isn’t something we spend a lot of time worrying about. We... Read more »
The Festival of Marketing (10-11 October) promises to bring to life some of the most exciting marketing debates over two days, with some of the biggest names in the industry.
Marketing Week’s Strategy and Leadership stage, for example, will be packed with content around effectiveness, innovation and the future of marketing.... Read more »
“There are some things money can’t buy. For everything else there’s Mastercard.”
Mastercard’s famous slogan, launched in 1997, immediately caught the public’s imagination. Almost before there was such a thing as viral campaigns and internet memes, people were holding up placards at baseball matches listing the prices of various objects and... Read more »
Millennials ask me all the time about what it was like growing up in the 1970s. Actually, no-one has ever asked me that. But it does not stop me from boring the shit out of them with tales from the bygone, be-flared days of 1976 and before. The intrinsic desire... Read more »
The market for direct-to-consumer (DTC) brands has been growing rapidly in recent years. And while much has been written about the brands themselves there has been less information about the key attributes of the consumers buying these products and what entices them to buy.
And there are key differences between DTC... Read more »
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